Two brand designers discussing design hot takes? That’s what I call a front-row-worthy show!
Aiza, from Studio Coya, & I got together to discuss 6 different opinions we see clowning around the online business space, and spoiler: you’ll hear “it depends…” A LOT.
You’ll want to tune into Part 1 on Nourish Your Brand to get the full spectacle, and in this second part, you’ll hear why playful doesn’t mean “childish”, how to use colour as a tool, and why your social media doesn’t need to be either 100% curated Canva carousel or random photo dumps.
As always, we believe the real answers are a more nuanced (and much less one-toned) than we’ve all been led to believe.
SPOTLIGHT MOMENTS
✦ How premium brands can absolutely still be playful, colourful & fun
✦ The problem with “professional” being code for beige, bland & personality-free
✦ When colour psychology becomes marketing fluff
✦ Why branded social media templates still matter (when they actually support your content)
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Mentioned in this episode:
✦ Listen to part 1 on Aiza’s podcast!
Follow & Connect with Aiza:
✦ Follow her on Instagram
✦ Check out her Website
✦ Listen to the Nourish Your Brand podcast
Follow & Connect with Eva:
✦ Say hey on Instagram
✦ Check out my Website
✦ Get my Uncaged emails
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TIMESTAMPS
00:00 Welcome to The Freak Show
00:46 Meet Aiza Cheung, from Studio Coya
01:59 Hot Take 1: “Premium Brands Shouldn't Be Playful & Fun”
13:19 Hot Take 2: “Colour Psychology’s Just Marketing Fluff”
26:55 Hot Take 3: “You Don't Need Branded Social Media Templates Anymore”
46:20 Closing Thoughts & Next Steps
