What is Kana, and how is AI reshaping enterprise marketing? In this episode, Vivek Vaidya (Co-Founder & CTO of Kana; former CTO of Salesforce Marketing Cloud; co-founder of Krux and Habu) breaks down Kana's vision, tech stack, and how they are automating marketing admin to accelerate growth.
Watch to learn how Kana intelligently structures enterprise context, where AI agents actually deliver ROI, and what the future of data-driven customer engagement looks like from one of enterprise tech's most experienced architects.
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TIMESTAMPS / CHAPTERS
0:00 - Introduction & Welcome
01:30 - Who is Vivek Vaidya? (Rapt, Krux, Salesforce, Habu)
04:15 - What is Kana? Solving the Marketing Admin Problem
08:40 - How Kana's Architecture Integrates with Enterprise Systems
13:10 - The Role of AI Agents & Context Structuring
18:25 - Overcoming Legacy Enterprise Data Bottlenecks
23:50 - The Future of AI in Marketing and Customer Engagement
28:10 - Key Takeaways & Where to Learn More About Kana
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ABOUT VIVEK VAIDYA
Vivek Vaidya is a serial entrepreneur, technologist, and Co-Founder/CTO of Kana. Over a 25+ year career, he has built and scaled industry-defining enterprise platforms, including Rapt (acquired by Microsoft), Krux (acquired by Salesforce), and Habu (acquired by LiveRamp). He previously served as CTO of Salesforce Marketing Cloud and is a founding General Partner at super{set}.
RESOURCES & LINKS
• Learn more about Kana: https://www.kana.com [or your preferred link]
• Connect with Vivek Vaidya: https://www.linkedin.com/in/vivekvaidya/
• Connect with [Host Name / Company]: [YOUR_LINKEDIN_OR_WEBSITE]
• Sign up for our newsletter: [YOUR_NEWSLETTER_LINK]
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