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The English Version! One decision can split your life in two. Keep the “serious” international career everyone recognises, or walk away and build the thing you can’t stop thinking about. In this episode we’re joined by Paloma Moreno, founder and CEO of De Flores y Floreros, the Spanish brand of handmade ballet flats and luxury flat shoes, who takes us from a high-speed corporate world to the slow, demanding reality of artisan footwear made in Spain. A health scare becomes the wake-up call, but what follows is not a fairytale. It is prototypes, production minimums, long lead times and the constant pressure of cash flow in the fashion industry.
We talk about what makes a shoe brand truly different when the market is already full of pretty designs. The shoe as the main thread of a look, bold textures and prints, and comfort engineered from the inside out. Paloma explains the identity of De Flores y Floreros, how Madrid drives her inspiration and why the Valencian Community remains essential to Spanish shoemaking. She also breaks down the craftsmanship behind each pair, including why a single design passes through around 23 pairs of hands, and what that level of specialisation protects.
If you care about women entrepreneurs, sustainable growth, luxury flats and ballet pumps, or how product innovation actually happens, you’ll love the practical detail, including the interchangeable insole built for different climates and seasons. We also get into the brand’s daring creative rhythm. Seventy to seventy-five new designs per collection, never repeated, and more than 3,300 models in 15 years, plus a major milestone with a tribute to Cristóbal Balenciaga.
This is Made in Spain’s first episode recorded in Spanish, and it is available in both languages. Listen in whichever one feels like home.
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