The Future of Housing Professionals: Competence, Capability & Culture

The Competency and Conduct Standard arrives in October 2026. Around 30,000 people will need a Level 4 or Level 5 qualification. Many organisations are still figuring out who is in scope. And if you came back in 12 months, according to this week's guest, not much will have changed.

In episode 240 of the Social Housing Round Table, Matt Goodwin-Baird is joined by John Williams, Head of Sales for Housing and Property at Learning Curve Group, for a frank and wide-ranging conversation about what the standard really means for the future of housing professionals — and whether the sector is approaching it in the right way.

John brings three and a half years of living and breathing the Competency and Conduct Standard from a training and qualification perspective, and he does not shy away from the more uncomfortable questions. He makes a pointed comparison with health and social care — a sector where the vast majority of staff hold a recognised qualification — and asks why housing, which deals with equally complex and consequential situations, has historically been the opposite. His view is direct: the standard should have started with frontline staff, the people who have the most contact with tenants, rather than senior management. And while he understands why the decision went the other way, he believes that gap will need to be closed.

The conversation covers the difference between CIH standalone qualifications and apprenticeships, the skills gap being created by focusing only at senior levels, the question of what happens when qualifications become dated, and the cultural shift that needs to accompany any compliance-driven change. The open discussion that followed was honest and engaged, with contributions from practitioners at every level of the sector.

John's prediction for 12 months' time: not much will have changed. His prediction for 24 months: that is where the real shift begins.

Big thank you to Alertacall Ltd for sponsoring The Social Housing Round Table, without them, none of this would be possible.