Most golfers are trying to hide the ugly shots but Brian Darling built a brand around them. The co-founder of Ugly Rabbit Golf joins Leo Herrera to share how a chance LinkedIn message, a nickname from his stock-trading group, and a single shirt idea turned into a new golf apparel company with real momentum. Brian breaks down how Ugly Rabbit Golf was born just weeks ago, why the brand is aimed squarely at the everyday golfer, and how embracing bad shots can actually make the game more fun. If you’ve ever left the course frustrated, this conversation reframes golf, competition, and confidence in a way that will stick with you long after the round ends.

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