Kristen Grimm, founder of Spitfire Strategies, joins Pete to discuss what it really takes to win advocacy campaigns in today’s fractured media environment. Drawing from her updated campaign planning guide, Planning to Win, Kristen explains why campaigns must define concrete victories instead of defaulting to “raising awareness,” and why declining public trust is one of the biggest threats to public interest work. She argues that hope is not the same as optimism — hope requires agency and a clear path forward. The conversation explores how to balance blocking harmful policies with building toward affirmative solutions, how to choose the right moment to act, and how campaign leadership and frontline voices shape outcomes. For advocates navigating turbulent political times, this episode offers both discipline and encouragement.
Get the planning guide here: https://spitfirestrategies.com/tools/planning-to-win/
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