Free Trials: Should You Use Them to Get More Members?

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Free trials look like an easy way to get more people through the door. If someone can try your membership before they pay, more of them will sign up, right? In this episode I cover everything about free trials as a strategy for getting new members: what the strategy actually is, why it works so differently for a community than it does for software or streaming, and my full reasoning for why I don't use free trials. I also share the approach I use instead to bring in the right members, the serious ones who make your community better.

You'll Discover: ⬛ What the free trial strategy looks like in practice, from checkout to auto-charge ⬜ The Engagement Paradox: why free trials work for Netflix but struggle for communities ⬛ Why the first 48–72 hours decide whether a trial member converts ⬜ The four types of members free trials tend to attract, and what each costs your community ⬛ What happens to your culture when you invite a stream of "testers" inside ⬜ What removing the free trial actually does for the buying decision ⬛ The better alternative: using strategic sales events to bring in the people who were serious from the start

If this episode changed how you're thinking about your offer, grab the free Get Your Next 100 Members guide and workbook. It's a proven start-to-finish strategy you can set up this week to sign your next 100 members, with no free trial needed. And if you're ready to scale with support, come join us inside MDMC.

Connect with Paige: Instagram → @themembershipmuse YouTube → @themembershipmuse

Million Dollar Memberships Podcast is the go-to show for membership site owners and online community builders who are serious about scaling recurring revenue. Hosted by Paige Vandy, founder of Million Dollar Memberships Club, each episode delivers real strategy, behind-the-scenes insights, and the honest truth about what it actually takes to build a membership business that lasts — from launch through 7 figures and beyond.