Part storytime, part masterclass! In this episode, I’m breaking down exactly how I went from charging $1,500 for two-week websites to running a six-figure design studio within a year and a half.
Even if you’re not a designer, the framework behind this pivot is the same process I’ve used in every iteration of my business — and it’s what I teach inside the HEART Method.
This episode covers:
The real numbers and frustrations from my early designer days (and why more leads weren’t the fix)
What happened when I threw out someone else’s rulebook and built offers around my actual strengths
The positioning shift that made me stand out in a very crowded industry
How restructuring my offers changed my income, my capacity, and my satisfaction overnight
The messaging and audience growth strategy that brought in aligned clients without the scramble
Why this framework works for any industry — not just design
Work Together
Samara’s filling 6-month coaching and mentorship containers for July and August kickoffs. DM to chat or apply here.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit samarabortz.substack.com
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