In this solo episode, Mariana opens up about the part of business no one talks about: the prep phase. After months of quiet content, she shares why she's been building behind the scenes, what imposter syndrome looks like when you're "not doing the thing yet," and walks through the full rebuild of her workshop business ahead of the Europe launch in July, from decluttering the studio to rebranding, researching new markets, and finally building proper systems before the business starts running.
What we cover in this episode
✎ why she's been quiet on content and what the "prep phase" actually looks like
✎ the difference between retrospective content and creating from inside the build
✎ why most of what she's learning right now doesn't translate to her usual audience
✎ the imposter syndrome of being in preparation (and the trap of hiding in it)
✎ closing the studio: the physical aftermath nobody warns you about
✎ inside the rebrand: why clarity work comes before design work
✎ how she's researching the european market three months before arriving
✎ what to actually look at when launching workshops in a new city (venues, days, timing, tone)
✎ finding the gap between what already exists and what you can offer
✎ building infrastructure before activity, the opposite of how she's done it before
✎ documenting processes she hasn't run yet and writing SOPs for a business that doesn't exist
✎ a reframe for anyone in their own prep season
Resources for your workshop business
📌 Free Guide: How to Start Your Own Workshop Business [link here]
Stay connected with Mariana
🌎 Website: craftymariana.com
📷 Instagram: @craftymariana
📩 Exclusive content, resources, and deals: craftymariana.com/newsletter
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Have questions or topics you want covered in future episodes? DM me on Instagram or email hello@craftymariana.com
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