Is Cycling Industry Messaging Broken? Nicolas Le Carré of Missing Way Speaks Out

🚴‍♂️ Is the cycling industry failing to connect with modern consumers? Nicolas (Nico) Le Carré, founder of Missing Way, thinks so. Formerly a journalist and marketing lead at Kona Bicycles, Nico shares insights into how bike brands have struggled to evolve their messaging in an industry that’s changing rapidly.

In this episode of Outdoor Insiders, we explore Nico's journey from mountain biking enthusiast to shaping industry narratives. We discuss his early days in journalism, his tenure at Kona Bicycles, the brand’s ups and downs, and his latest venture – an agency aiming to redefine cycling industry marketing. Plus, hear his top 3 must-have outdoor gear picks and what caught his eye in this week’s ZEEDA lineup.

Nico's Recommended Products:

Garmin - Edge 840 Solar GPS Cycling Computer

EKOI - Magnetic Lens Cycling Sunglasses

Decathlon - Natural Energy Bars (sorry seems to be France only!)

Nico's Bike:

BMC - URS AMP LT TWO Gravel Bike

ZEEDA Lineup Pick:

Zerode Bikes - Katipo Enduro Bike

Find Nico and Missing Way