Blake Nielson sits down with Head of Content Rachel Bascom and Enterprise Account Director Jasmin Bennett to break down how the team at 97th Floor has moved from AI chatbots to agentic AI workflows, and what that shift has meant for content quality, efficiency, and process design.
Key Takeaways:
Agents act. Chatbots talk. That gap is where most teams get stuck.
Break your process into small skills. Fewer tokens, less bloat, easier fixes.
Make AI plan before it builds. Let it run free and you get junk.
Build one skill, use it everywhere. Good persona work pays off across every channel.
Looking for an agency that'll be worth the investment? 97th Floor creates custom, audience-first campaigns that drive pipeline and conversions. Get started here: https://97thfloor.com/lets-talk/.
About Blake Nielson: Blake is the Head of Accounts at 97th Floor, where he leads organic growth strategy and client performance for enterprise and high-growth brands. With deep expertise in SEO and AI Search. Blake specializes in helping teams adapt to the evolving search landscape and drive sustainable demand. Known for building holistic, full-funnel organic strategies, he helps clients turn search visibility into measurable, revenue-driving results.
About Jasmin Bennett: Jasmin has built her career around one idea: that the best marketing happens when strategy and collaboration go hand in hand. She works closely with clients across every channel always thinking backward from the goal to craft campaigns that actually move the needle.
About Rachel Bascom: Rachel is the Head of Content Marketing at 97th Floor, boasting over a decade of expertise in the realm of digital marketing and a fervent dedication to crafting audience-centric content strategies. In her tenure, Rachel has been a trailblazer in the development of the content marketing department, playing an integral role in the transformative journey that positioned 97th Floor as a comprehensive, award-winning, holistic marketing agency.
Timestamps:
00:00 Introduction and what "agentic AI" means
02:56 Why modular skills beat monolithic prompts
09:34 How Jasmin rebuilt the content brief infrastructure from scratch
20:39 Using agentic tools for LLM analysis and brand sentiment
23:52 Prompt engineering strategies that actually work
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