Keaton Turner opens the episode discussing Conor McGregor's recent fight and injury, hinting at a special podcast with Shelby. He shares the emotional impact of the fight and missing his son, then welcomes listeners back to the Per Diem Podcast. A recent work incident highlights the consequences of skipping steps, emphasizing the importance of giving 10% more effort. Keaton explores how this extra effort can prevent incidents, boost career growth, and transform an organization. He provides a real-world example of income disparity due to effort and discusses the financial and personal benefits of contributing to company profit. Keaton concludes with thoughts on addressing small details with extra effort and calls listeners to action.
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