For all the noise around artificial intelligence, the most useful question for a myopia practice isn’t “Will this replace me?” It’s “Can this help me do the work I already know I should be doing?”
That’s the premise of this week’s episode. I sat down with my friend Louise Curcio — a fractional marketing director with a focus on AI-augmented marketing, and formerly the director of myopia management marketing at CooperVision — to walk through a practical list of marketing moves for the myopia practice. None of these are exotic. Most are fundamentals that strong practices have used for years. What’s changed is that AI now makes each one faster, cheaper, and easier to execute, often in the time it takes to listen to this episode.
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