Is Jiu-Jitsu about to become a billion-dollar franchise sport?
Brandon Mccaghren is a 10th Planet Jiu-Jitsu Black Belt under Eddie Bravo, founder of the Professional Grappling Federation (PGF), and one of the leading architects behind what could become a billion-dollar Jiu-Jitsu industry spearheaded alongside Jiu-Jitsu legends like Royce Gracie, Carlos Machado, and the founder of the metal band Five Finger Death Punch, Zoltan Bathory.
In this episode, we break down Brandon’s long-term vision to scale professional grappling to an NFL-level league structure where franchises are already worth millions, and eventually billions. From building the PGF from scratch to partnering with 5FDP co-founder Zoltan Bathory, Brandon explains how Jiu-Jitsu can evolve beyond tournaments into a true professional sports model.
We discuss:
- Why the traditional tournament format limits growth
- How PGF franchises are already selling for millions
- The blueprint for expanding nationwide
- Creating lucrative long-term athlete contracts
- Scaling Jiu-Jitsu to mainstream professional sports status
- What it would take to reach NFL-level valuation
Brandon is currently running PGF events in Las Vegas and teaching at 10th Planet Decatur in Alabama.
If Jiu-Jitsu becomes a billion-dollar industry, this is what the early foundation could look like.
PGF : https://www.pgf.world/
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Youtube: @brandonmcninja
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