Matt Elwell is the co-founder and director of Elite Closing Academy and one of the UK's most in-demand sales trainers. He's the bestselling author of Open With A Close and Cold To Sold, and used the same methods to help grow two family businesses to over £17 million in revenue. Now he teaches founders, business owners and experts how to sell without feeling like a salesperson.
Backed by Funding Circle.
Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk
Matt joins hosts Jack Frimston and Zac Thompson at Ideas Fest to explain why brilliant founders struggle to sell, what it actually means to open with a close, and how to turn a sales call into something that feels like a service.
Along the way: [three or four specifics pulled from the episode].
CHAPTERS
Chapters
00:00:00 Welcome to the Show: Meet Matt Elwell, Sales Expert and Business Owner
00:00:48 The Cash Flow Reality Check: Get Serious About Getting Paid
00:01:50 The Borrowing Money Philosophy: De-Risk with a Clear Vision
00:02:42 Day One of Your Business: Find One Customer and Get Them a Result
00:05:08 The Best Business Advice: Take More Responsibility for the Reward You Want
00:06:42 Ignore the Bad Advice: Fake It Till You Make It and People Buy from People
00:07:42 The Most Underrated Skill: Managing Your Own State and Inner Game
00:10:22 What Separates Winners from Everyone Else: Purpose and Guiding Principles
00:12:07 Winning Your First Customer: Solve a Real Problem or Deliver a Desired Outcome
00:13:53 Closing Thoughts: Success Brings Success, Learn or Win
#BackedByFundingCircle #FundingCircle #MattElwell #EliteClosingAcademy #OpenWithAClose #IdeasFest #SalesTraining #SmallBusinessUK #BusinessFinance #FounderStory #Entrepreneur #WeHaveAMeeting #Manchester
Connect with Matt Elwell:
Elite Closing Academy: https://eliteclosingacademy.com
LinkedIn: https://www.linkedin.com/in/matt-elwell-sales-trainer
Facebook: https://www.facebook.com/matthewelwellECA
Hear more from the hosts:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b
Brought to you by Funding Circle: business finance that backs you. See how they could back your business at https://www.fundingcircle.com/uk
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