The Myth of Zero Risk: Why Chasing Perfect Safety Is Bankrupting Good Intentions

Zero risk was never the goal. A deliberately defined, defensible, and economically sound threshold is."

This week Dr. Logan F. Martin and James Junkin discuss Dr. Martin's July 7, 2026 article "The Myth of Zero Risk and Why Chasing Perfect Safety Is Bankrupting Good Intentions." Safety management has two failure modes: stopping at compliance or chasing zero. The real work happens somewhere in between.

RESOURCES
The Myth of Zero Risk by Dr. Logan F. Martin

Life Safety Alliance Top 40 (2026)

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Buckle up, safety pros! The Risk Matrix brings you a weekly podcast masterclass in risk management, hosted by two industry titans:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. L.F. Martin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: 32-year veteran, Board of Global EHS Credentialing Impact Award winner
James Junkin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Trainer of 40,000+ safety pros, ASSP's 2024 Safety Professional of the Year

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