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Creating good content doesn’t automatically lead to paying clients. You need a marketing funnel that helps people discover your business, build trust, and take the next step toward working with you.
In this episode of The Content Lab Podcast®, I’m taking you behind the scenes of two marketing funnels I use in my business: one for my in-person Content Days and another for my online Content Lab membership.
I’ll walk you through how I connect lead magnets, email nurture sequences, discovery calls, and onboarding to create a repeatable journey from interested follower to paying client.
You’ll learn:
• What a marketing funnel is and how it supports your content strategy
• How I use a local lead magnet to attract potential Content Day clients
• How my free Camera Roll to Content workshop leads into my membership
• How email marketing builds trust and follows up with potential customers
• Where discovery calls, service packages, and automated booking fit into the process
• How intentional onboarding helps clients and members get started
• How to identify and simplify confusing steps in your own customer journey
If you’re a service-based business owner posting consistently but struggling to generate inquiries or bookings, this episode will help you map out what needs to happen after someone sees your content.
Join The Content Lab:
https://www.cdcreativecoagency.com/content-marketing-membership
Register for the free Camera Roll to Content workshop:
https://www.cdcreativecoagency.com/camera-roll-to-content
Connect with me on Instagram:
https://www.instagram.com/cd.creativeco/
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Instagram: @cd.creativeco
📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day
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