Ben Reed walks through his full journey as the first (and for a while, only) marketer at FieldPulse — a construction/trades field service software startup competing against Service Titan, Jobber, and Housecall Pro — through 300%+ revenue growth and a team of 12, and into his first 60 days as VP Marketing at Ressio.
In this roundtable, Ben covers:
Finding a $5–10K ACV market gap between larger and smaller competitors
Why he hired a videographer as his second marketing hire
How FieldPulse's YouTube content started outranking Google search results
Turning field events from badge-scanning into 100+ qualified meetings per show
His Meta Ads playbook, campaign objective strategy, and the Andromeda algorithm shift
Scaling a marketing team from 1 to 12 people, tied to revenue targets
What he's doing differently in his first 60 days at Resio: product marketing, positioning, SEO, and customer ambassadors
A tactical breakdown for B2B marketing leaders on go-to-market strategy, ICP positioning, demand generation, paid social, field events, and team scaling in a competitive vertical SaaS market.
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