In this episode of The Range, Ari sits down with Jared Augustine, founder and CEO of The People’s League, the first league created to organize and elevate competition among YouTube golfers.
Jared shares how his background in tech startups and creator media (Thuzio, Julius) led him to see a massive opportunity at the intersection of golf and content. With millions of views going to amateur golf creators - not the pros - Jared and his team are building a league from the ground up, with real structure, real stakes, and a community-first mindset.
From team formation and tournament structure to the challenges of partnering with courses and the importance of listening to fan feedback, this conversation covers what it really takes to launch a new sports league in today’s media landscape.
Topics Covered:
Why YouTube golf is outpacing traditional golf content
Building a league vs. throwing a one-off tournament
What creators want—and need—to thrive
Lessons from the startup world applied to sports
Fan feedback that changed the league’s format
Scaling the business while staying true to the community
Whether you’re a golf creator, sports entrepreneur, or just curious about where the game is headed, this one’s for you.
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