How do you pitch, design, and land a role that doesn’t exist yet? In this episode of Lang Talent, we talk with Javier “El Javi” Díaz, newly appointed Director of Community & Customer Engagement at Smartling, about building a function around human connection, customer momentum, and community-led growth.
He shares the spark behind the move, how community ties into sales and product adoption, and the nuts-and-bolts of partnering across marketing, customer teams, and leadership.
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