The 3 Google Search Positions Every PT Clinic Must Own
There's probably a clinic in your city dominating every Google search right now.
They keep hiring.
They keep growing.
And it feels like they're eating every new patient before anyone else even gets a chance.
According to Jeremy, it's not because they're better clinicians.
It's because they understand how to dominate all three key positions on page one of Google.
📌 Episode Topics
- Why some clinics dominate local search
- The 3 most important spots on page one of Google
- Why traditional SEO alone is no longer enough
- The hidden Google Ads setting most clinics miss
- How local SEO and paid ads work together
🧠 The Big Idea
The clinics winning in your market are not relying on one strategy.
They are showing up:
- At the top of Google Ads
- Inside the sponsored Google Maps results
- Organically inside the Google Maps pack
Three touchpoints. One search.
That repeated visibility builds trust instantly.
1️⃣ Google Ads at the Top of Search
The first position is the traditional paid Google Ad at the top of page one.
Jeremy makes a key point:
Google Ads are not going away.
Google's business model depends on them.
Even if people scroll past ads initially, showing up there still matters because it creates the first brand touchpoint.
2️⃣ Sponsored Listings Inside the Google Maps Pack
This is the piece most clinics completely miss.
There's a separate setting inside Google Ads that allows your clinic to appear as a sponsored result directly inside the Google Maps section.
Most clinic owners running basic or "smart" campaigns never turn this on.
But when you do, your clinic appears twice:
- At the top of search
- Inside the Maps pack itself
That dramatically increases visibility without necessarily increasing ad spend.
3️⃣ Organic Google Maps Rankings (Local SEO)
The third position is the organic Maps listing.
This is earned through real local SEO work.
Jeremy explains that this includes:
- Optimizing your Google Business Profile
- Adding services and photos consistently
- Responding to reviews
- Building local landing pages on your website
- Creating city and service-specific "money pages"
Most clinics barely touch their Google Business Profile after creating it.
The clinics dominating local search treat it like an active marketing asset every single month.
📈 Why This Works
Patients trust familiarity.
When they see the same clinic:
- At the top of search
- Inside sponsored Maps
- Inside organic Maps
That clinic feels like the obvious choice, even before the patient clicks anything.
That's how trust gets built in seconds.
⚠️ The Mistake Most Clinics Make
Most clinics only do one piece:
- Just SEO
- Just Google Ads
- Just referrals
The clinics winning local markets are coordinating all three together consistently every month.
✅ The Takeaway
If you want to dominate local search, you need:
- A real Google Ads strategy
- Ads configured to appear inside Maps
- Ongoing local SEO work
Not once.
Every month.
📞 Want a Free Google Ads + SEO Audit?
Patch offers free audits where they'll walk through:
- Your Google Maps rankings
- Your local SEO setup
- Your Google Ads opportunities
- Estimated lead volume in your market
👉 Book a free strategy call
