In this episode of Culture Uncovered, Jena Dunay sits down with Kim Marsh, Global Head of Talent Acquisition at Pebl (formerly Velocity Global), to explore what it's like to build culture at a global employer of record company helping businesses hire talent in over 185 countries.
Kim shares how her move to Pebl was her third time working alongside her trusted CHRO, and what made the interview process itself feel different — real transparency from the team about what they were building and why the role was open. The conversation dives into how global hiring naturally builds humanity into company culture, since supporting employees across different countries, labor laws, and customs forces a more thoughtful, people-first approach than a one-size-fits-all policy ever could.
The episode also covers Pebl's "fail fast" ethos coming directly from leadership, its AI hackathons that have led to real cross-functional career moves, and candid advice for job seekers on bringing their authentic selves rather than trying to guess what an interviewer wants to hear.
What You'll Learn
How an employer of record (EOR) removes the complexity of hiring talent across 185+ countries
Why Kim treats interviewing like matchmaking, looking for authenticity and real two-way connection
How Pebl's "fail fast" culture shapes how the team approaches new ideas, especially around AI
How global hiring naturally builds more thoughtful, human-centered benefits and policies
How Pebl's AI hackathons have led to real cross-functional career moves within the company
Why job seekers shouldn't disqualify themselves from applying to a role that's a close fit
Company Highlights
Industry: Global employer of record (EOR) and HR technology
Customer Base: Companies hiring international talent without in-house expertise in global labor law and compliance
Company Stage: Founded in 2012 as Velocity Global, recently rebranded to Pebl; 500+ employees, remote-first with hubs in Palo Alto and Toronto
Culture: Ambitious, transparent, collaborative, and comfortable with rapid pivots
Focus Areas: Global hiring complexity, AI-driven product evolution, internal mobility, and authentic candidate experience
Unique Perks & Programs
AI Hackathons: Company-wide events where employees build and showcase tools, often sparking new cross-functional career paths
Global Holiday Celebrations: Recognition of culturally diverse holidays (World Cup, Lunar New Year, Cinco de Mayo) reflecting the company's global workforce
"Wow Wednesdays": Regular company gatherings where employees publicly recognize cross-functional colleagues for their contributions
Flexible, Remote-First Structure: Primarily remote work with hybrid hub options and in-person leadership and team gatherings
Localized Benefits by Country: Benefits and support tailored to each employee's local labor laws, culture, and life circumstances
Strong Internal Mobility: Demonstrated pattern of employees moving across departments (e.g., RevOps to product, solutions engineering to sales)
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