In this episode of Culture Uncovered, Jena Dunay sits down with Lia Seth, Director of People at Cylinder Health, to explore what it's like to build culture at a fully remote digital health company focused on digestive health.
Lia shares how Cylinder Health delivers personalized, clinician-led GI care through a B2B2C model, and what drew her into digital health despite it not being an intentional career path. The conversation dives into how the company intentionally builds connection across a remote-only team spread across 35 states — from thoughtfully designed annual summits to leadership modeling vulnerability in social Slack channels.
The episode also covers Cylinder's competency-based performance framework, the perks that come from working alongside their own clinical team, and an honest look at a real transparency dip the company identified through engagement survey data — and how new leadership is actively working to rebuild it.
What You'll Learn
What a B2B2C digital health model looks like in practice
How Cylinder Health builds genuine connection across a fully remote, distributed team
What intentional offsite planning looks like, including accessible team-building options for everyone
How leadership modeling authenticity outside of work builds psychological safety
Why Cylinder ran an engagement survey, found a transparency gap, and how they're addressing it
What traits set successful employees apart in a competency-based performance system
Company Highlights
Industry: Digital health (virtual digestive/GI health care)
Customer Base: Employers offering Cylinder as an employee benefit, and their employees receiving direct clinical care
Company Stage: Founded in 2021, just over 100 employees, fully remote since inception
Culture: Collaborative, transparent, cross-functional, and intentional about human connection
Focus Areas: Whole-person healthcare, remote culture-building, transparency, and employee wellbeing
Unique Perks & Programs
Direct Access to Cylinder's Own Product: Employees can work with an in-house dietitian and health coach as part of their benefits
Wellhub Membership: A broad wellness benefit covering gyms and fitness options nationwide
Cylinder U: Employee-led learning sessions on topics ranging from business fundamentals to personal interests
Annual Company Summit: A rotating-location, in-person gathering combining business updates, structured cross-team social mixing, and inclusive team-building activities
Recurring Virtual Connection Programs: Leadership AMAs, virtual trivia, and a biannual "Music League" playlist-sharing event
Milestone & Culture Recognition: Tenure and promotion gifts, plus peer-voted "employee value champion" and "Silly of the Year" awards
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