We’re both getting pitched constantly by emails that clearly came from a bot that scraped our show notes, and the reason they don’t work isn’t the outreach itself.
It’s that there’s no distinct perspective behind it.
In this episode, we talk about the chicken-and-egg problem underneath developing a reputation and referrals: you need a point of view to get in the room, but you need to be in rooms with actual humans to sharpen a point of view. We get into why AI-workshopped positioning defaults to the average of what everyone else is already saying, what it actually takes to be referable, and how long it really takes for an angle to become something people seek you out to talk about.
We’re honest about the awkwardness of testing out your language with other humans and provide a “call me when” framework to help you sharpen your positioning for your network and for AI.
* The chicken-and-egg problem: needing a POV to get in the room, and needing the room to build a POV
* What it actually takes to be referable: category, persona, approach/angle
* The “Call Me When” exercise, and why specific scenarios are often clearer than results-based messaging
* Semantic vs. somatic: reading the face of the person you just pitched
* The “take your name off of your website” test
* Why “I could do that” is a trap, and how naming what you don’t do tightens your referrals
* The three-year timeline of turning a topic into inbound requests
* Being known for a feeling, not just a framework
* The linguistic throat-clearing AI adds, and how to cut 20–30% of it
“The perspective has to come first. The uniqueness, the differentiator has to come first. Because people are busy, inboxes are crowded, DMs are full of garbage, and if your pitch sounds like everyone else’s pitch, or if your website sounds like everyone else’s website, or if your email sounds like everyone else’s email, then I don’t care how many times you workshop it — I could take your name off of it and put someone else’s name on it, then I’m not gonna hire you. I’m not gonna bring you into my membership. I’m not gonna bring you on the podcast. You might be the nicest human alive, but if I don’t hear something different in your messaging, then I don’t know how to amplify your message.” - Meg
Resources Referenced
Angie Stegall - Coach
Sharon Wagner - Branding
Hillary Weiss Presswood - Campaigns
Connect with Us
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Meg Casebolt
Jessica Lackey
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