What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands.
We get into the real highs (flexibility, creative freedom, inbound clients 🙌) and the myths (spoiler: it’s not “easy money”), plus Phoebe shares the strategies, mindset shifts, and content hacks that keep her booked and busy while juggling mum life.
Think of this as your behind-the-scenes pass into how a UGC veteran built longevity in the industry, navigates brand relationships, and keeps things authentic in a world of scripted briefs.
✨ This episode is for you if…
You’re curious about what it actually takes to build a full-time UGC business
You’re a new creator who’s tired of hearing “just pitch more” without real advice
You’ve wondered how to balance UGC, personal brand, and family life without burning out
You want to know what brands really value (hint: it’s not just follower count)
You’re ready to hear the biggest myths + truths about UGC from someone who’s been in it for years
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