Customers Aren't Searching Like They Used To with Garret Cunningham | Marketing Podcast

AI search is changing how customers discover brands but maybe not in the way most people think...

In this live bonus episode of Digital Cheesecake, we sit down with Garret Cunningham, VP of Global CX at Columbus, to discuss the rise of LLM-driven product discovery, “zero-click” shopping journeys, and what brands need to do to stay visible as customer behaviour evolves.

From ChatGPT recommendations to AI-powered buying decisions, this episode explores how ecommerce brands can adapt without losing sight of the fundamentals.

We cover:

• Why LLM traffic numbers can be misleading
• The rise of the “zero-click economy”
• How customers are using AI for product discovery
• Why discoverability now happens before the click
• The importance of reviews, authority and brand trust
• How AI evaluates ecommerce brands
• Why metadata and structured content matter again
• The relationship between customer experience and AI visibility
• What brands should be testing right now

If you work in ecommerce, SEO, paid search, retail or digital growth, this is a conversation worth listening to.

How AI is quietly changing ecommerce discovery 👀

Find out more about Columbus Global here: https://www.columbusglobal.com/

#AI #SEO #AISearch #ConsumerBehaviour #CustomerJourney #LLM #LargeLanguageModel #Chatbots #CRM #Customerexperience