In this episode Kristen chats to Janessa Rutter, Brisbane mum and Founder of Bask & Co Granola. Janessa shares her journey from removing gluten from her diet, creating her own gluten-free recipes, stumbling onto her delicious granola recipe and turning it into an incredible food business.
TOPICS COVERED:
🥖 Janessa’s own health journey and why she went gluten-free
🥖 The experience and challenges of starting a food business from scratch
🥖 How Janessa built a following on Instagram before creating her business and how this helped her have a ready-made audience
🥖 The process of finding a good gluten-free manufacturer
🥖 Maintaining integrity in a food brand while scaling
🥖 Australia’s Health Star Rating and the problems with trusting this as a measurement tool
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