One cracking conversation about turning LinkedIn into a proper personal brand, rather than a digital CV gathering dust.Dr Tom Hitchcock sits down with Kateesha Hembrow, founder of Be Your Own Academy, to unpack her move from a high-pressure mining role into entrepreneurship, and how professionals can use LinkedIn, content and personal branding to create genuine opportunities.This is an archived CUSP recording from the Mr Purple vault.Watch the original recording on YouTube:https://www.youtube.com/watch?v=w_bj60yxflc#investinyourself #PersonalBranding #LinkedIn
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