This episode of the iCoat podcast takes a fresh look at the enormous opportunity wedding season creates for flower preservation artists. The latest 2026 data from The Knot shows that around 2 million U.S. couples married in 2025, generating more than $100 billion in wedding-related spending. Fall has now become the most popular wedding season, with 35% of couples marrying between September and November, compared with 33% from June through August. October continues to be a standout month, accounting for approximately 16% of weddings in The Knot’s latest study. (The Knot)
Ian and Rachel discuss how preservation artists can take advantage of this busy market without overwhelming their businesses. The broader peak wedding season from May through October represents roughly 76% of weddings, creating a tremendous window for artists to generate new customers and revenue. Rather than focusing only on large bouquet preservation pieces, artists can expand their offerings to include boutonnieres, corsages, ring holders, mini hearts, bookends, display pieces, keepsakes, signature pieces, and heirlooms. The key is understanding your capacity, setting realistic production limits, communicating timelines clearly, and creating an easy-to-understand product menu that gives couples—and their families—multiple ways to preserve those special flowers.
The episode also focuses on helping more artists enter and succeed in this growing market. Ian is preparing the iCoat Starter Kit to make it easier for new artists to get started, while Rachel is finalizing a comprehensive preservation menu for the website. Together, Ian and Rachel want to provide artists with the products, ideas, and support they need to confidently pursue wedding clients during this high-demand season. With weddings representing more than $100 billion in annual U.S. spending, the message is simple: wedding season isn't just a busy time of year—it's a major business opportunity for flower preservation artists who are prepared to take advantage of it.
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