Local SEO Audit https://www.sterlingsky.ca/local-seo/
Local SEO is changing fast. As AI reshapes search and Google's algorithms continue to evolve, many of the tactics agencies relied on just a few years ago aren't delivering the same results. The agencies staying ahead are the ones adapting their strategies now.
In this webinar, I'm joined by Holly Starks to discuss how her approach has evolved since transitioning from black hat to white hat SEO, what's actually moving the needle in local SEO today, and where she believes agencies should be focusing as we head into 2026. We also dive into the impact of AI on search, the biggest mistakes agencies are still making, which processes are worth automating, and the practical systems Holly uses to do SEO more efficiently.
If you own an SEO agency or manage Google Business Profiles for clients, you'll walk away with actionable insights you can start applying immediately.
Chapters:
00:00 Local SEO Is Changing: AI, Rankings & What Works Now
03:11 How AI Is Changing Local SEO & Customer Leads
05:50 Cora Optimization, Keywords & Entity SEO
12:57 Content Pruning & On-Page SEO Strategies
17:39 Backlinks, Brand Authority & Link Disavows
24:52 Google Business Profile Audits & SEO Automation
34:01 Link Building, Trust Signals & SEO Risks
39:50 The Future of Google Maps, ChatGPT & AI Search
43:39 Google Business Profile Ranking Factors
46:41 Ranking in AI: Fan-Out Queries & YouTube SEO
