I am, at my core, a practical person. I love a framework, a checklist, a process — something simple to implement. But the idea of including stories has always felt a little forced. I know that it works because I see it in other people's emails, like Mike Pacchione's. But honestly, I've struggled to build it naturally into my own content.
I'm so excited to bring on my friend Mike today — and this is a conversation that benefits both of us. He has questions about email, I have questions about speaking, and you get to hear all of it here.
Mike Pacchione is a speaker and speaker coach who has presented to audiences ranging from five people to thousands, and whose clients include Olympic gold medalists, New York Times bestselling authors, and global corporations — as well as first-time speakers with big stories and small stages. He runs Speech Club, a 12-week cohort where you build your unforgettable signature talk from scratch. (One recent participant booked 46 paid speeches in a single year!!)
In this episode, Mike and I do something a little different — we coach each other. He gives me honest feedback about story in email and on stage. I walk him through what his launch emails could actually look like. And somewhere in the middle, we find the thread that connects great speaking and great email marketing: the story is always the strategy.
We get into:
Why story-driven emails are nurture emails — and when to send a direct sales email instead
The 3:1 rule for value versus sales emails, and what it actually looks like during a launch
How to build a launch sequence that speaks to every type of buyer on your list
Link triggers: what they are, how to use them, and why they make your launch so much smarter
Conditional content in Kit — how to personalize emails for specific segments without doubling your workload
How to address multiple skill levels in the room when you're on stage (the modifier concept is so good)
Why packaging familiar ideas in a story makes them land — even for the most practical people among us
Podden och tillhörande omslagsbild på den här sidan tillhör
Allea Grummert. Innehållet i podden är skapat av Allea Grummert och inte av,
eller tillsammans med, Poddtoppen.
