Arturo Nuñez has told stories for some of the biggest brands on earth, including Nike, Apple, the NBA and Pepsi. He joins Ryan Alford to explain what separates great marketing from expensive noise, and why a customer telling your story beats anything a brand can say.
Arturo shares rare stories about Kobe Bryant's savage competitiveness, Nike's open, inspirational culture versus Apple's need-to-know secrecy, and the "Bleed Blue" campaign people in India still remember 15 years later. He also predicts that AI could make apps obsolete within two years.
It all ties back to his new book, The Culture Compass: Navigate the Corporate World Without Losing Yourself. Arturo makes the case that your culture and your perspective are your edge at work, and that in a world where AI has all the answers, being uniquely human matters more than ever.
Topics Covered:
Authentic storytelling and word-of-mouth marketing
Nike vs. Apple culture from the inside
Lessons from Kobe Bryant's obsession with the craft
Apple's business model and the future of apps in an AI world
Selling what customers actually want
Culture as a business advantage
Bringing your whole self to work without losing credibility
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Links & Resources:
The Culture Compass (Amazon): https://www.amazon.com/Culture-Compass-Navigate-Corporate-Yourself/dp/1668032171
Arturo Nuñez: https://www.arturo-speaks.com/
Arturo on Instagram: https://www.instagram.com/arturonunezspeaks/
Arturo on LinkedIn: https://www.linkedin.com/in/arturo-nunez-79329177
Connect with Ryan Alford:
Website: https://www.ryanisright.com/
Instagram: https://www.instagram.com/ryanalford/
LinkedIn: https://www.linkedin.com/in/ryan-alford/
YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford
