Why are organisations with talented PR teams still ending up in reputational crisis?


Farzana Baduel has the answer, and she sees it play out every week on BBC Radio 4.


Farzana - founder of Curzon PR, CIPR president, Oxford Saïd Business School resident PR expert, and co-host of BBC Radio 4's When It Hits the Fan - joins PR in the Real World to explore why this is the most consequential moment in PR's history.


She unpacks AI's real impact on the profession, why PR professionals are 'diagonal thinkers' who belong in the boardroom, and why the crises organisations find themselves in are so often avoidable.

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