Meet Meg Hutson, a Human Marketing Strategist for service-based businesses, as she breaks down LinkedIn marketing strategy, personal branding and how to build a business you actually love.
Meg Hutson left school at 16, started a shop with her mum, and built a freelance marketing business the hard way. She breaks down why being too vague cost her early opportunities, how she now helps bold service business owners ditch messy marketing through her framework of purpose, audience, offers, messaging and content, and why making marketing human matters more than ever.
We also dig into how to grow on LinkedIn vs Instagram (including selling via Stories and trial reels), relationship-based funnels through her free monthly session The Monthly, launching her group program Spotlight, and the business tips and success habits that keep her grounded — from daily walks to a lean tech stack of MailerLite, Asana, Motion and Voxer. Plus she explores her London favourites, such as Covent Garden and Pizza Pilgrims, Oliver Bonas style picks, and her favourite glowy beauty basics as a minimal-makeup girlie.
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Steal Meg’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide.
Meg on LinkedIn: Meg Hutson
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00:00 Intro
05:09 Marketing vs Sales Explained
09:12 Investing in Coaching
12:47 Human Marketing in AI Era
15:01 LinkedIn as Lead Engine
18:22 Instagram Stories Funnel
32:01 Lurkers Are Best Buyers
33:10 Make Weird Content Work
37:16 Grounding Daily Rituals
38:32 Personal Style Uniform
41:13 Beauty Product Staples
44:26 Lean Tech Stack
49:18 Life Outside London
51:26 London Spots And Networking
55:30 Wins, Plugs And Dreams
58:40 Where To Find Meg
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