In this episode, we speak with Freya Stockman, a Product Designer at Relevance AI who transitioned from traditional design to working alongside engineers and "vibe coding". Freya shares her journey from working at a bank to joining an AI-first company where she ships code, builds features alongside engineers, and redefines what it means to be a designer in 2025/6.
We explore:
🎨 The transition from designer to AI-enabled designer and the skills that sit with that role
🔄 How to start vibe coding with proper planning and critical thinking
⚖️ The 70-20-10 rule: planning, execution, and engineering collaboration
🔗 Why a systems thinking mindset gives designers an edge with AI tools
🏗️ New fluid ways of working that blur traditional role boundaries
thinkers
🧠 Building trust and mentorship relationships with engineering teams.
At its heart, this episode is about experimentation, methodical learning, and the evolving craft of design in an AI-augmented world. Freya offers practical frameworks for designers ready to expand their capabilities beyond traditional Design activities and into code, demonstrating that adaptation — not replacement — is the real story of AI in design.
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