What if discarded jeans could become a new material?
In this episode, Lill O. Sjöberg, founder of TWOOD, who accidentally turned textile waste into a material that behaves like wood guests SFF. What started as an experiment with denim waste quickly evolved into a material innovation made from discarded jeans.
Lill shares how working closely with textile waste reshaped her perspective on the fashion industry, why aesthetics and emotional value matter in sustainable design, and what it takes to develop a new material as an independent designer.
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