A tech startup’s wild hiring stunt—offering instant interviews for a LemonLime tattoo—backfired spectacularly. CEO Jordan Zietz hoped to attract bold, mission-driven candidates, but the move sparked outrage online, accused of exploiting job seekers. After backlash, Zietz apologized, admitted the power imbalance was wrong, and offered to pay for tattoo removal. It’s a cautionary tale: even well-meaning creativity can cross ethical lines.
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