Taco Bell’s recent shredded lettuce recall tied to a widespread cyclosporiasis outbreak hit over 1,600 people across five states and caused a meaningful sales dip for Yum Brands — but the brand’s momentum remains strong. Despite the scare, Taco Bell’s nine straight quarters of above-average same-store sales growth, coupled with its digital savvy and value-driven menu (including 99-cent and $1.99 items), positions it to rebound quickly. With suppliers like Taylor Farms already recalling affected lettuce and Taco Bell acting swiftly to remove the product, experts predict a full recovery within six months — thanks to a loyal customer base and relentless innovation that keeps younger consumers coming back for more.
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