RXO’s strategy flipped from asset-light freight brokering to heavy physical assets after snagging Con-way, reshaping the logistics game. What started with last-mile and warehousing under Brad Jacobs evolved into building a full LTL network, fueled by profits from maximizing that network’s volume and rates. Now the third-largest freight broker, RXO handles $4B+ in freight and 30K daily home deliveries, eyeing integration of last-mile hubs with LTL for new retail deals. With tightening industry conditions and regulatory headwinds, companies are rushing to secure dedicated contract carriage to lock in capacity before demand spikes.
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