Rivian’s Q2 numbers smashed expectations with $1.66 billion in revenue and a narrower-than-anticipated loss, fueled by strong R2 demand, software growth, and Amazon’s electric fleet. Over 57,000 demo drives have turned into reservations—especially for the premium Launch Edition—and scaling R2 production is now the top priority to hit positive automotive gross profit by year-end. Rivian’s pushing ahead with self-driving tech and new VW partnerships while managing short-term margin pressure from early R2 ramp-up. With 40,000+ Amazon vans on the road and a growing Autonomy Plus subscriber base, they’re balancing cost control, global supply risks, and innovation to keep momentum alive.
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