Nike’s stock is tanking—down 32% this year and 74% over five years—but its dividend yield has soared to 3.81%, nearly four times the S&P 500’s 1.08%. Despite the slump, Nike hasn’t missed a dividend payment since 2003, and its payouts have grown 958% over two decades. For income seekers, it’s a tempting play: earn steady returns while waiting for a rebound. But don’t call it the ultimate dividend stock—Coca-Cola’s 64-year streak of growth and stronger financial stability make it a safer, more proven choice.
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