French aperitif Lillet is exploding in the UK, with sales up 33% in just three months as it steals spotlight from Italian rivals. Driven by pop culture—thanks to “Emily in Paris” and Taylor Swift—it’s now a staple in pubs like Young’s and Fuller’s, appealing to younger drinkers craving refined, flavorful spritzes. Even the Hugo cocktail has dethroned Aperol as summer’s favorite, proving that thirst for novelty is reshaping the drinks scene fast.
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