Consumer staples, once seen as safe bets, are underperforming—with a 5.4% drop over six months versus the S&P 500’s 6.2% gain. While giants like Molson Coors and Energizer struggle with declining sales, rising costs, and mounting debt, standout players like Inter Parfums shine with strong margins, free cash flow, and smart investments. The lesson? Even in tough times, disciplined fundamentals can uncover hidden gems in the sector.
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