Celadon’s 2019 bankruptcy sent shockwaves through the trucking world, leaving drivers stranded and former CEO Paul Svendlund heartbroken—yet it wasn’t just bad luck. With a cash-burning legal battle, sky-high maintenance costs, and looming federal investigations, the company couldn’t survive even a post-pandemic rebound. Now Svendlund’s pivoted to Mallory Alexander, a freight forwarder targeting mid-sized shippers, avoiding the giants. Amid soaring Asia-to-West rates fueled by global shipping chaos, they’re riding the wave—while preparing for future rate drops as massive new ships enter the market. And they’re using AI to automate paperwork, so their team can focus on what really matters: customer service.
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