American Express is booming—thanks to millennials and Gen Z, who now make up 65% of new card signups and are spending big with long earning potential ahead. The company’s pouring more into rewards and perks to lock them in, sacrificing short-term profits for a stronger future. Plus, as cash fades and digital payments surge, Amex is riding the wave with a 9% year-over-year transaction boost—positioning itself for sustained growth in the evolving financial world.

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