In Part 2 of our conversation with Bruce Coventry and Marc Rosenmayr, we turn to the future: where software-defined vehicles, flexible platforms, and data-driven manufacturing are redefining what’s possible in automotive.

Bruce and Marc discuss how the shift from hardware-first to software-first design is changing supplier strategy, why standardization with room for upgrades is key to future-proof systems, and how leading manufacturers are beginning to treat data itself as a core asset.

 

In part 2 of this episode, you’ll learn:

  • How software-defined vehicles are reshaping the automotive supply chain

  • Why smart platforms must balance current performance with future flexibility

  • How to align hardware decisions with evolving consumer use cases

  • What it means to treat data as a core manufacturing asset

  • How electronics manufacturing leaders like Jabil and Flex use data to drive innovation

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