Most sustainable plastics cost two to six times more than oil-based alternatives. That's why you don't see them everywhere. Alex Braun decided to fix that.
Alex is the Chairman of Pillar Ltd, an Israeli industrial R&D company with 26 years of experience building materials for the world's largest manufacturers. Out of that work came three startups: PlasticBack, which chemically recycles PVC at under 100 degrees Celsius. Snow Polymers, which makes bio-based plastic at oil prices without requiring new machinery. And Inteligels, a smart wound care polymer that washes off with cold water instead of being peeled off a burn.
Here's what we get into:
Why most sustainable plastics fail commercially before they ever reach the market
How Snow Polymers makes bio-based plastic price-competitive with fossil fuels using industrial waste as feedstock
Why PVC is the fourth-largest plastic produced but the last to be recycled, and what PlasticBack does about it
How Inteligels eliminates the most painful procedure in hospitals
The R&D model that lets Pillar Ltd take risks that neither startups nor corporates can
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