Brand Distinction with Nina Walder
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#42: Executive Presence at the Top: Building an Authentic Personal Brand Beyond the Institution - with Amelia Gandomi Lewis, Executive Coach

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If you're a senior leader, you are already operating at the highest level of your field. What you're working on now is something else entirely: executive presence - and how to make it visible beyond the four walls of your organization or your existing network.

Because the rules have changed. Boardrooms aren't the only stage anymore.

The first impression now happens on LinkedIn, on Zoom, in the digital footprint a prospective client, board, or partner sees before a single conversation. And the leaders who understand this — who treat their personal brand with the same intentionality they bring to their work — are the ones being invited into the rooms that matter next.

In this conversation, I sit down with Amelia Gandomi Lewis - executive coach to C-suite leaders and VPs at Fortune 500 companies for over 17 years - to talk about what it takes to build executive presence and a personal brand that reflects the level you're actually operating at.


We go into:

✦ Why executive presence and influence are the #1 thing senior leaders are working on right now and what the term actually means for someone already operating at the top

✦ How executive presence has evolved beyond commanding a boardroom and what changes when LinkedIn, Zoom, and digital visibility become the new first impression

✦ Why authenticity and intentional strategy matter morein a world where AI can generate polished content on demand - and how to find the balance between being human and being professional online

✦ The shift from institutional reputation to personal brand - what most accomplished professionals underestimate about visibility when they begin building beyond their current network

✦ Why outsourcing every part of your brand to agencies and AI tools backfires in a saturated market and what to do instead

✦ How to recognize when you're ready for a strategic brand partner — and what to look for when choosing one

✦ How combining deep coaching expertise with strategic brand positioning has changed the quality of opportunities and conversations coming Amelia's way

If you're ready for your external brand to reflect the level you're actually operating at — this conversation will give you the lens to see what's possible.

Connect with Amelia Gandomi Lewis:

LinkedIn: https://www.linkedin.com/in/ameliagandomilewis/

Website: https://coachamelia.com/

*** Reach out to Amelia directly to take part in her complimentary Executive Calendar Reset session on May 19th, 2026.


About the host:

Nina Walder works at the intersection of business strategy, premium positioning, and visual architecture - helping established professionals and expert practices build the premium brand strategy that makes the right clients feel their level instantly, before a conversation takes place.

Building premium brands online since 2013.

Connect with Nina on LinkedIn: ⁠https://www.linkedin.com/in/nina-walder/⁠

Work with Nina:

Bespoke Brand Codes - a 4-week strategic engagement to define and build your premium positioning and visual brand architecture, designed for established professionals building beyond their referral network: https://ninawalder.com/brandcodes

Complimentary Brand Codes Audit (20 min.) - a private session where I review your online presence and share specific observations on how to elevate it: https://calendly.com/hello-ninawalder/brand-audit


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