Lee Fuller: On the £3m LinkedIn Play With Zero Ad Spend

In this episode of The Build Up Podcast, Lee Fuller — a bricklayer of 21 years turned marketer and founder of Level Up Media (Trade Accelerator) — explains why almost everything tradespeople are being sold about lead generation has it backwards. He tells the story of building Thames Valley Brickwork from a standing start to £3 million of enquiries in year one on organic LinkedIn alone, with no paid ads, and how an accidental detour through film school and content-led marketing turned into a full-blown agency almost by accident. What sets Lee apart is his starting point: he’s a tradesman who learned marketing, not a marketer trying to learn construction — and he argues that difference is the whole game.

Lee makes the case that leads come at the very end of the process, not the start — and that turning the taps on before a business has its messaging, positioning and sales process sorted is the fastest way to lose money and torch a reputation. He’s blunt about the two things trades get wrong (starting with talking about themselves — "no one cares until they care"), why every marketing campaign needs a villain, and why you should phone the clients who nearly bought and didn’t. Along the way he covers speed to lead and video sales letters, the fixed money mindset that has owners scoffing at a £12 CRM while chasing another £600k in revenue, and a contractor who fixed his messaging, added a few systems and walked into a seven-figure exit. It’s a refreshing, no-nonsense counter to the "get you leads" agencies flooding every tradesperson’s feed — and a reminder that the real work is knowing what you’re actually trying to build.

Follow Lee Fuller / Level Up Media:

LinkedIn (Lee Fuller): https://www.linkedin.com/in/lee-fuller-3013aa188/

Instagram (Level Up Media): https://www.instagram.com/tradeacceleratorltd

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