This episode is sponsored by Klaviyo.
When in doubt, zoom out.
Most brands have a browse abandon and a checkout abandon — and call it done. In this episode, Jordan breaks down the entire conversion funnel support ecosystem: all 9 flows, how they connect, and how many emails each one actually needs.
What's covered:
- The difference between lifecycle and funnel support (and why it matters)
- All 9 flows: site abandon, category abandon, browse abandon, cart abandon, checkout abandon, back in stock, price drop, recommendations, and funnel flusher
- Why back in stock and price drop are long-tail revenue machines
- How to set up flow rules so people move down the funnel — never up
- Why discounts don't belong in your funnel support (and the Toms email that proves it)
- The minimum email count for every flow in your library
Plus: a live breakdown of browse abandon emails from Thrifty's and Toms — what works, what doesn't, and why hiding your product behind a hero shot is costing you conversions.
Referenced episodes:
The Only Site Abandon Flow You'll Ever Need
The Only Browse Abandon Flow You'll Ever Need
Site Funnels Episode 1 & 2
Timestamps:
00:00 – Intro & what is conversion funnel support?
03:15 – The 4 core abandonment flows: site, category, browse, cart & checkout
08:30 – How to set up flow rules (people move down, never up)
13:19 – Beyond abandonment: back in stock, price drop & recommendations
19:11 – The recommendations flow: Amazon-inspired product discovery
22:00 – The funnel flusher: when and how to use it
24:25 – How many emails does each flow need?
26:24 – Live email breakdowns: Thrifty's & Toms
34:11 – Why discounts don't belong in funnel support
37:37 – Lifecycle discounting: the clean way to structure offers
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
